“First, you have to understand the problem.” – George Pólya

We do use quite a bit of electricity. It’s a very clean business in other respects, we use little paper, the staff are mostly local and we do reuse and recycle as much as we can. However, power is something we need, and plenty of it. [...]

It might sound like a stupid question, but do you and your staff really think about what you and they are saying when you answer the ‘phone?

Think about this just for a second. You spend money and time getting your marketing right. You place an advert in the local paper. You deliver leaflets promoting your [...]